The Campaign Support System (SoK) offered by Novamedia innovision is an expanded application for managing advertising campaigns, dedicated to the Ad Emission System.
The application allows for creating campaigns, determining their duration, adding promotional material and monitoring its status. “SOK” allows transferring campaigns to all vehicles at once, or to a specific vehicle, and replaying them according to a preset playlist. Campaigns can be geotargeted, which allows for the emission of a specific ad in an area selected by the Customer, based on GPS data. At any moment during a campaign, as well as after its termination, a detailed report may be generated regarding the course of the campaign, covering e.g. summarized quantities and display times for all vehicles (or for any given vehicle), GPS locations, and other significant information gathered by the Ad Emission System during the campaign.
The application has been built under the client-server architecture, which allows for central management over the emitted content and the work of many users at the same time.